RuPaul’s Drag Race Runner-Up Kim Chi Launches Beauty Line in CVS, Makes History

The entrepreneur is the first drag queen to launch products in the giant American retail corporation

Kim Chi, runner-up for the top prize on season 8 of RuPaul’s Drag Race, is making history. On Thursday (March 10), the entrepreneur announced that her cosmetics line was available in selected CVS stores.

“Crying tears of joy because KimChi Chic Beauty is now in select CVS stores and I couldn’t possibly imagine we’d grow this big,” Kim Chi wrote to Twitter. “Thank you so much to everyone who believes in and loves our brand!!! It truly means a lot! Didn’t ever think you’d see a POC queer brand at CVS did ya!”

Kim Chi is first at CVS, but not the first queen to launch a beauty line. Previously, Miss Fame (season 7) launched Miss Fame Beauty in 2018, Trixie Mattel (All Star 3 winner) introduced Trixie Cosmetics and Willam (Season 4) launched Suck Less (previously called Coverboy).

Chi launched KimChi Chic in 2019 in collaboration with NYX founder Toni Ko. “It’s been an amazing journey of self-discovery,” she said. “A journey that has led me here. It’s been a dream of mine to introduce the world to fun products that won’t break the bank.”

Kim Chi is the stage name of Sang-Young Shin, a performer and makeup artist. Chi shared the Runner-Up title in season 8 of RuPaul’s Drag Race Naomi Smalls. ┬áHer name was inspired by the Korean national dish, kimchi. Shin was born in the USA, moved to South Korea as a child and now live in Chicago. His parents, who are divorced, also live in Chicago. His mother did not know he did drag until he reached fame on TV. Shin studied graphic design in college before working as an art director and exploring sculpture, fashion design, and painting.